Search engine optimization, or SEO, has become an entire industry unto itself, with large corporations hiring teams of “SEO” specialists to assure their pages consistently rank well in the search engines.
Sure it makes sense for big companies with huge marketing budgets to invest in SEO, but the reality is a large proportion of the population does search the internet for goods and services before they buy, so there is certainly some merit in using your website as a marketing tool for your products and services.
So you’ve decided to put SEO to work for your business, but when you researched the marketplace of SEO provider’s, you found a wild mix of prices and services. You need to be an SEO specialist just to know what the jargon means and to compare packages.
Another option is to find or hire an SEO Coach. Independent SEO consultants are a good way to utilize a professional who will be interested, and have the ability, to guide you through the voodoo of SEO.
So if you are a business owner, here are 5 reasons why you should consider finding a good SEO coach or training program: รับทำ seo
1. There are books, magazines and training courses on SEO and there are a million websites promising the “golden ticket” of how to “get your site on the first page of Google”. Who do you believe?
2. There are automatic link building software and auto-blogging systems. There are systems for article marketing and social bookmarking. Which, if any, should you use?
3. You’ve probably heard of Facebook and Twitter, but what about Squidoo, StumbleUpon, Hubpages and Digg. What can they do for you?
4. What about video marketing and pod-casting? Should you use these cool tools? How?
5. What the heck are meta tags and long-tail keywords? Why should you care?
Will the Real SEO Solution Please Stand Up?
As a business owner, the questions you have to ask yourself about SEO are, “where do I start?” and “where do I get the most bang for my buck?” and “how do I learn all the jargon?”
This is where a good SEO coach can help you sift through the myriad of internet marketing possibilities and work with you to build a short, medium and long-term plan.
You don’t have to pay an SEO provider $1000’s of dollars to get results. But you do need to take action! You can do a lot of the work yourself, or learn to outsource it for a fraction of what some of the bigger SEO providers are charging.
Maybe you’ve signed a contract which requires you to produce the articles and blog posts and you pay someone else to manage those on your behalf? You can learn how to publish blog posts and articles in just a few minutes.To get a high search engine ranking for your site you need to ensure that you consider all the key on page SEO factors and try to make them as search engine friendly as possible. Whilst good on page SEO does not automatically result in a high ranking it does help facilitate this.
The important on page SEO factors to bear in mind are:
The domain name
Choice of domain name is one of the vital on page SEO factors. In an ideal world you would simply use a keyword but you would be very lucky if this were to be available. In practice the best option it is best to use the keyword at the beginning with something following to make it unique e.g. keyword???.com. Using a hyphen is OK for SEO purposes.
How the site is constructed
Remember that the search engines can’t read Flash content or graphics so these can be a hindrance for SEO purposes. Use text as far as possible.
To help the search engines find and index your content ensure you have a sitemap.
The choice of Keywords
Choice of keywords is the most critical of on page SEO factors (in fact for your SEO overall) as the wrong keywords may mean that, in practice, you will not be able to get a good ranking.
Each page should be optimised for a keyword and all the keywords (which means the site as a whole) should be in the same niche.
The URL of each page
Another of the important on page SEO factors is the URL of each page which should contain the keyword of that page. Ideally this would be sitekeyword.com/pagekeyword. WordPress users should ensure that the Permalinks are set to “postname” (to put the title in the URL) and install a plugin which will automatically shorten the URL by removing common words.
The page title should include the keyword and, wherever possible, this should be at the beginning.
The aim should be to include the keyword in h1 – h3 and others if possible. The headings can be distributed throughout the content.
How the keywords are positioned
Positioning the keywords correctly is another of the important on page SEO factors which takes practice. The keyword should be in the first sentence and the last sentence and throughout the content. Instances of the keyword can be made larger or made bold or italicised.
This is total number of words divided by the number of uses of the keyword. This should be approximately 2%. The idea is for the search engines to be clear that the content is relevant to the keyword but not to suspect that you are just repeating the keyword to manipulate them. Keyword density is one of the on page SEO factors that can be done badly with a negative result.
Use of Graphics
Search engines do read the Alt tag of graphics and this can be one of the more effective on page SEO factors. You should have a graphic with the keyword as the alt text, on every page.
Internal and external Links
Internal links with the keyword as anchor text should be used throughout the site. You should also have external links to relevant sites. If you are using WordPress you can use a plugin to create the links automatically. It is important to remember that external linking is another of the on page SEO factors with the potential for negative consequences. Make sure that your external links are to reputable sites only.
The search engines prefer longer content so make it a minimum of 300 words and as a maximum as long as you think your visitors will read.
Content should be unique and must not be duplicated on your site. It should not have any spelling mistakes or typos and should read well for visitors.